Adviertisment Essay Example | Topics and Well Written Essays - 1000 words

Adviertisment - Essay Example Rumors may tarnish the quality of a product, but adverts will tend to assure that the product is good. Whether pitching or promoting products and services, all businesses need to make advertisements in order to make connections with their current and prospective customers. Small scale businesses face challenges in making choices on whether to spend their small advertising budgets on television or posters. Print adverts often come with lower sticker prices than the television adverts. TV adverts are strong and have a variety of advantages that the posters lack. Making adverts over the television is more effective than the posters because it reaches out to customers over a wide area at the same time. This survey product on 20th of April 2014 and was given to ilac students , teacher who were in pre-degree iii classes on 8th of April 2014.there were 26persons received this survey however all that people who answered were asked to be anonymous, only there ages and countries can be recorded. Because ilac is an international language school, all of people who answered that surveys covered a particular age from 17-40 years old, include 11 different countries these anonymous were given survey with 10 questions about advertisement. Six of the respondents from Ilac, Russia and two from Asia said advertisements are meant to increase sales in a business. Increasing the sales result in an increase in the profits of a business. But making more sales is not the only use of making. Advertisements can be used as a way of introducing services and products in the market. Through adverts, people who get access to them will learn about the new product without necessarily having to buy them. Adverts can also be used to impress and motivate different trade channels. Making an advertisement about a product may change the perception of how people or consumers think concerning the product. Rumors may tarnish the quality of a product, but

Global warming Essay Example | Topics and Well Written Essays - 500 words - 1

Global warming - Essay Example And as the temperature in our waters heats-up, it harms and kills the algae which serve as food to other living organism in the ocean. When that happens, it inadvertently destroys the ecosystem and balance in the ocean. Carbon dioxide emission from our use of fossil fuels like gas, oil and coal has been the primary culprit of global warming as it traps heat to remain in our atmosphere that makes it warmer. Much of carbon dioxide emission comes from our energy use ranging from the electricity that lights our houses to the to the carbon emission of our cars and industrial plants. Fossil fuel has been the primary source of energy as it is cheap and constitutes 85% of the world’s primary energy source. A very significant portion of the greenhouse gas emission in the atmosphere comes from the developing countries. As they are trying to develop their economy and improve their living condition, the construction of industrial plants, warehouses, offices and other implements of production and development consumes unusual amount of energy that contributes to global warming (http://www.globalwarming.org). Such, this comes to fore the debate of whether it will be appropriate to de-carbonize the source of energy considering its greenhouse emission in the atmosphere. Such measure is debated and at odds with the energy requirement of the world especially with the developmental efforts of developing countries that needs tremendous amount of energy. For decarbonizing energy source will make energy expensive and will take toll on the growth of developing countries. Such, it is often argued that the measure of decarbonizing energy source is anti-poor as it stunts the efforts of developing countries to improve its living condition. But everybody agrees that the environment has to be protected and that the continuous warming of our atmosphere will have a serious consequence on the environment; weather pattern changes,

Financial Analysis of the Coca Cola company

Financial Analysis of the Coca Cola company The Coca-Cola Company (founded in 1919 Georgia, USA) today is the largest global manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. Its strategy is to become more competitive by using its vast assets-brands, financial strength, unrivalled distribution system and the strong commitment by management and employees worldwide. This report analyses Coca Colas financial performance during the period from 2005 to 2009 through the following steps: 1. Industry analysis 2. Firm Analysis 3. Financial Analysis in comparison with PepsiCo and the industry. 4. Evaluation and Conclusion The entire industry is under pressure because of currency fluctuations and high fuel prices. It cannot be concluded, however, that the beverage industry is being threatened more than other industries. The main threat is increasing consumer and regulatory awareness on health and nutrition considerations. There are 3 big players in the beverage industry. Buyers power and rivalry is quite significant throughout the industry. Coca Colas strengths are based on its global resources such as brand value, marketing innovation, strong capital base and distribution channels. Coca-Cola has achieved impressive profits records and ROCE exceeding by far the industry norms and PepsiCo. Although Coca Cola maintains low liquidity ratios, its ability to turnover the stock within a short period of 39 days and enjoy longer credit period with its suppliers, give sufficient comfort to meet its financial obligations. This implies that Coca-Cola has strong bargaining power. Historically, Coca-Colas dividend payouts have been over 50% of the net income of any given period. It is observed that Coca-Colas debt-financing strategy justifies the reasons for maintaining high debt-to-assets and debt-to equity ratios. Coca-Cola has the largest market share in the beverage industry and has a market capitalization of US$102bn which is far above an industry average of US$75bn. Coca Colas profits have steadily grown above industry norms and operational efficiency is quite impressive as indicated by revenue/employee which are twice as high as its main competitor and the industry. However, ROA declined year-by-year from 2005 thru 2009 couple with a decline in the share price. Nonetheless, the new leadership and management team has managed to improve the performance as evidenced by the excellent Q-3 2009 financial results and the resultant increase in EPS. Coca Cola has sound risk management policies that have enabled it to remain stable given the high foreign currency fluctuation, interest rate risks and political instability associated with the wide operation in over 200 countries. In particular, introduction, revision and implementation of effective marketing strategies, quick-decision-making, effective asset utilization, overall asset management policies and the dividend payout policies need immediate management attention, in view of the competitive nature of the beverage industry. Otherwise Coca-Cola may lose more grounds to its competitors. Table of Contents 1 Introduction.5 2 Macro Industry Analysis .6 3 Micro Industry Analysis ..7 4 Financial Analysis9 4.1 Profitability.9 4.2 Liquidity and Funds Management.10 4.3 Asset Management12 5 Evaluation.13 6 Conclusion14 7 References..15 8 Appendices 8.1 Appendix I Definitions of ratios used in the financial analysis.16 8.2 Appendix II Coca Colas Financial Ratios..20 8.3 Appendix III PepsiCo Financial Ratios22 8.4 Appendix VI Financial Statements 8.4.1 Coca Cola Financial Statements 8.4.2 PepsiCo Financial Statements 1 Introduction Coca-Cola (the beverage) was invented in May, 1886, in Atlanta, Georgia and the first drink was sold at a soda fountain in Jacobs Pharmacy in Atlanta by Willis Venable. The idea was if he could just get people to try Coca-Cola they Would buy it. History proved him right. In the beginning sales of Coca-Cola accumulated 50 US$ for the first year. Today the Coca-Cola Company is the largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. The company provides a wide variety of non-alcoholic beverages, including carbonated soft drinks, juices and juice drinks, sports drinks, water products, teas, coffees and other beverages. Along with Coca Cola, this is recognized as the Worlds most valuable brand, the company markets four of the worlds top five Soft-drink brands, including Diet Coke, Fanta and Sprite. The companys main rival is the PepsiCo, although Coca Cola considers Tap water a long-term-indirect competitor. (Newstarget.com) Coca Colas global operating structure includes the following operating segments: North America, Africa, Asia, Europe Eurasia and Middle East, Latin America and Corporate. This report analyses Coca Colas financial performance. The structure of the report is as follows: à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã¢â‚¬ ° The first part of the report includes a Macro and Micro industry analysis in which the beverage industry is analyzed The second part is the Firm Analysis, which highlights Coca Colas Capabilities, Competences and Recourses The core of the report is the Financial Analysis, in which Coca Colas financial ratios are compared with its main competitor (PepsiCo) and with (the non-alcoholic beverage) industrys standards where possible Finally the report ends up with an evaluation and a conclusion 2 Macro Industry Analysis As a global company operating within the soft-drink industry, Coca Cola has to content with the traditional Macro Environmental factors. The applicable laws within the United States and in many countries around the world impose restrictions for Coca Cola and the beverage industry. New deposit laws in the United States and in Europe require beverage bottlers and distributors charge a refundable deposit on beverage containers. Implementing this system requires significant capital investment to develop the capability to handle and process empty beverage containers. (Reuters). Many continue to associate health risks with consuming carbonized drinks. A recent study in the United States links the consumption of soft drinks with Type 2 diabetes and weight gain. This idea is supported somewhat by the medical community with statements such as: Anyone who cares about his/her health or the health of their family would not consume these beverages. Although this study was localized within the United States, from a Political and Legal perspective it has potential global implications throughout the industry. Beverage industry is affected, by a number of Economical factors that range from the cost to manufacture and distribute products, to foreign currency exchange fluctuations, fuel prices and weather patterns. Coca Cola has a global manufacturing network and it is also affected by these and other economical factors. For example Nestles (50% owned by Coca-Cola) sales increased with 12.6% in 2005 but due to the impact of foreign exchange rate the sales decreased by 6.3%. (www.dailyreporter.com) Danones profits margins have also been significantly affected by the increase in oil costs and hence, decided to increase their prices by up-to 12%. However it cannot be concluded that the beverage industry is more vulnerable than other industries. The beverage industry also faces environmental challenges. In India, for instance, where there is a serious shortage of water supply, the industry giants were strongly criticized on their use of water that constitutes 90% of the raw materials. This could invite governments to introduce new legislations that may have global implications on the global industry. Additionally, the company experienced culturally imposed operating restrictions when marketing its product in some countries, due to risks related to the socio-cultural factors such as obesity, that have potential adverse effects on the beverage industry. (NewsTarget.com) 3 Micro Industry Analysis The non-alcoholic sector is dominated by three major players, which together control 90% of the global market. However, the rivalry is fierce among the competitors: Nestle, Cadbury Sweppes PLC, Groupe Danone and Kraft Foods, with PepsiCo being the number one Rival for Coke. Coca Cola focuses primarily on carbonated soft drinks and fruit juices, while all of it competitors supply the market with other food products in addition to soft drinks. Coca Cola is continuing its diversification efforts, however and now owns 50% of Nestle, which currently dominates bottled water sales in some regions. Nonetheless, as a result of its past focus of relying primarily on the soft drink market, Coca Cola more vulnerable to fluctuating market conditions than its competitors. The non-alcoholic beverages market remains somewhat vulnerable to the threat of substitutes. The market has become saturated with the introduction of an array of soft drinks, sports drinks and bottled waters. By its own admission , Coca Cola considers tap water one of the main Substitute Products, and possibly a long-term indirect threat. Although many consider the consumption of soft drinks such as Coke (and Pepsi) a social event, the need to quench thrust remains a primary factor. Coca cola views the ready availability of tap water as a long-term threat, especially considering the decreasing reputation of carbonized soft drinks. One of the most significant threats to the beverage industry and Coca Cola is that of buyers power. Consumers can change their decision to buy at once. In 1985 for example, Coca-Cola decided to change the taste of its Cola. The consumers stopped buying Coca Cola even though taste tests demonstrated an improvement. (Hoovers) Coca Cola has long enjoyed limited vulnerability to Suppliers Power. Coca Cola maintains a solid position. Several resources providing global access to the main ingredients, such as Sugar, Artificial Sweeteners and Fruit Juice. However, this can change somewhat because Coca Cola recently experienced some limitation with the availability of raw materials due to increased activity in India. (Reuters) The key to success for all beverage companies is differentiation. The right product along with an effective marketing and branding campaign could create a formula for success. However, when it comes to New Entrants, it is unlikely that new entrants are going to form any creditable threat. Competition from PepsiCo remains the main threat for Coca-Cola. 5 Financial Analysis The financial analysis is based on the consolidated audited accounts of Coca-Cola Company and Subsidiaries made-out by Ernst Young for the past 4 years from 2005 to 2009 and comparisons are made against one of its main rivals PepsiCo. The accounts have been prepared in accordance with USA generally accepted accounting principles and standards of Public Company Accounting Oversight Board. The audited accounts / reports bear an unqualified auditors opinion. 5.1 Profitability Coca- Cola has been able to maintain impressive gross profit margins (GPMs) during 2005 to 2009 ranged between 66% and 63% which is better than its main competitor PepsiCo, whose GPMs from2005 thru 2009 stood consistently at 54% and industry standard of 42.28% (http://yahoo.finance.com). NET REVENUE Apparently, the cost structure of Coca-Cola and its overall cost-position is relatively better than PepsiCo although PepsiCo was able to achieve higher revenues than Coca-Cola by up-to 33%. This is further evidenced by the cost-to revenue ratio which was in the range of 75% and 69% for Coca-Cola and 82% and 83% for PepsiCo. NET INCOME Further, better overall cost-position by over 50%, and prudent cost-control enabled Coca-Cola to comparatively achieve better net incomes than PepsiCo as indicated by Net-Profit-Margin (NPM). On an average basis (from 2005 thru 2009) Coca-Cocas NPM stands at 29.815% higher than PepsiCos 18.765% by 59%. 5.2 Liquidity and Funds Management While current ratios for both companies are maintained at a reasonable standard of above 1:1 and are constant over the four years, quick ratios are also maintained at almost 1:1 and hence found to be relatively reasonable in meeting the short-term financial obligations. The cash ratio stands at 0.62:1 (slightly higher than PepsiCos 0.51:1) in 2009 which has improved, compared to 0.44:1, 0.32:1 and 0.23:1 in 2008, 2007 and 2006 respectively, mainly due to the increase in cash and cash equivalents balances to US$6.71bn in 2009 from US$3.36bn in 2008, US$2.13bn in 2007 and US$1.88bn in 2006. Generally, Coca-Cola has been maintaining better cash ratios than PepsiCo. CASH GENERATED FROM OPERATING ACTIVITIES TO MATURING OBLIGATIONS Furthermore, although cash provided by operating activities have been steadily increasing at an overall growth rate of over 10%, Coca-Colas Cash-Generated-from-Operations-to-Maturing-Obligation (CGOMO) ratio declined to 0.59:1 in 2009 from 0.58 and 0.54 in 2008 and 2007 respectively due to the increase in current liabilities by over 39%. The key components to the overall increase in current liabilities are: à ¢Ã¢â€š ¬Ã‚ ¢ Increase of maturities of the long-term debt to US$1.5bn in 2009 from US$0.3bn, US$.18bn, US$0.1.6bn and US$1.4 in 2008, 2007, 2006 and 2005 respectively. à ¢Ã¢â€š ¬Ã‚ ¢ Increase of loans and notes payable to US$4.5bn in 2009 from US$2.6bn in 2008, US$2.5bn in 2007, US$3.7bn in 2006 and US$3.0 in 2005. Nonetheless, there shouldnt be major concerns as Coca-Colas ability to collect its debts within 35 39 days and pay its creditors in almost 200 days while turning over its stock in 63 days, giving sufficient comfort to meet its financial obligations. Coca Cola has strategized in 2005 that by 2009 it intends to generate cash from its operating activities to the extent of 39 billion us$ 5.3 Asset Management Comparatively, Coca-Colas average stock holding period of 64 days is higher than PepsiCos 40 days, as indicated (STR in 2009). The trend shows that both companies have been consistently maintaining their STRs at almost the same levels. The better PepsiCos ratio could be attributed to the diversified nature of its product lines to include foods as compared to Coca Cola which is purely in drinks. Therere negligible differences in the debt collection periods where the number of days range between 35 and 39 for both Coca-Cola and PepsiCo, which is considered reasonable in an industry which is highly competitive and where the norm is 60 days. This implies that both companies have the competitive edge that may enable them to avoid tiding-up the capital in the receivables and generate sufficient cash to meet their short term financial obligations. Credit payment period shows Coca-Cola enjoys a longer credit period of almost 200 days than PepsiCos 147 days. This implies that Coca-Cola has st ronger bargaining-power than PepsiCo, thus basically gives Coca-Cola a free interest loan. Notably, the fundamental difference in asset management policies between Coca-Cola and PepsiCo is Equity-method-investments by Coca-Cola which historically is among the key components of its asset-base. Coca Cola key Asset Components in 2009 6 Evaluation The global beverage industry is highly regulated and instabilities, changes and uncertainties in worlds political and economic environments pose risks and challenges to the beverage companies, especially those which operate in a global fashion. The sluggish global economy, budget deficits of major economic powers, steep rise in oil prices and sharp currency fluctuations are matters of concern in general that may potentially have adverse implications and put the profit margins under pressure for many companies. This is due to the increase in energy cost needed to run the plants and transport the products to the marketplace. Competition in the beverage industry is fierce; companies that are not widely diversified remain more vulnerable to threats such as, rivalry, buyers and suppliers powers. Product substitution and new entrants form a minor threat in the beverage industry. Coca-Cola, the largest global company with the largest market share in the beverage industry, has a market capitalization of US$102bn which is far above an industry average of US$75bn and slightly higher than PepsiCos US$98bn. Its global presence, wide and reliable distribution channels, strong capital and asset base and global brand recognition provide it with a competitive edge over its rivals and in achieving better economies of scale. However, ROA declined year-by-year from 2009 thru 2005 couple with a decline in the share price. Nonetheless, the new leadership and management team has managed to improve the performance as evidenced by the excellent Q-3 2009 financial results and the resultant increase in EPS. 7 Conclusion Coca Colas leadership and management structure and the overall organizational culture have recently been initiated by hiring the new CEO (E Neville), who now focuses on revamping the organizational structure and the strategies. His primary objectives are to promote Coca Colas historical strengths such as innovation, motivation, training and development, knowledge management and blow-up the bureaucracy that has long been existing in the company in order to achieve sustainable growth and competitiveness. Coca Cola has got sound risk management policies that have enabled it to remain stable given the high foreign currency fluctuation, interest rate risks and political instability in view of the wide operation in over 200 countries. In particular, introduction, revision and implementation of effective marketing strategies, quick-decision-making, effective asset utilization, overall asset management policies and the dividend payout policies need immediate management action in view of the competitive nature of the beverage industry, Otherwise Coca-Cola may lose more grounds to its competitors. The overall financial position of Coca Cola is fantastically sound. The notable decline in ROA is not a matter of great concern particularly when the companys leadership and management team has got a breath of fresh air whose effectiveness is evidenced following the announcement of impressive Q3 2005 financial performance. The new CEO (E Neville) may have set a new course for the worlds number 1 soft drink giant.

Defending Organized Religion and Kierkegaard’s Anti-Climacus :: Essays Papers

Defending Organized Religion and Kierkegaard’s Anti-Climacus Practice in Christianity, written by the pseudonym[1] of Anti-Climacus, describes the ideal Christian life from the perspective of the ideal Christian. ‘Anti-’ in the sense of ‘Anti-Climacus’ is not an indication of opposition (to Climacus, the ‘devoutly non-Christian’ ethicist and editor of Either/Or whose esthetic sense was particularly keen). Rather, â€Å"Anti-† is an older form of â€Å"ante†, meaning ‘before’ both in the sense of time and in the sense of rank. Anti-Climacus is the perfect Christian; this was useful to Kierkegaard, who could not claim that distinction for himself. Practice in Christianity deals harshly with the Church’s homogenization of Christianity by removing its â€Å"offensiveness.† This paper will examine and analyze several passages from Practice in Christianity, draw parallels between the inoffensive Church of Denmark in the mid-19th century and both the charismatic and â€Å"High-Church†[2] traditions of worship in the United States today, and suggest criteria for sincere, â€Å"offensive† worship in an organized church. Now when John heard in prison about the deeds of the Christ, he sent word by his disciples and said to him, â€Å"Are you he who is to come, or shall we look for another?† And Jesus answered them, â€Å"Go and tell John what you hear and see: the blind receive their sight and the lame walk, lepers are cleansed and the deaf hear, and the dead are raised up, and the poor have good news preached to them. And blessed is he who takes no offense at me.† -Matthew 11:2-6; RSV â€Å"The possibility of offense is the crossroad, or it is like standing at the crossroad†¦one never come to faith except from the possibility of offense.† -Anti-Climacus; Practice in Christianity, pg. 81 What is offensive about Christianity? Surely such a question is absurd, even blasphemous! The word â€Å"Christianity† implies to many people a lifestyle characterized by altruism, kindness, mercy and sincere love—even after centuries of monarchs and murderers alike have used â€Å"Christianity† as an excuse for a variety of causes. Consider also the Christian’s devotion to God and attempted emulation of Christ—it is surely impossible to take umbrage at this patently inoffensive way of life. This argument makes great sense to many who call themselves â€Å"Christians.† Indeed, the concept of Christianity as a belief system is unlikely to offend many. The practice of Christianity, on the other hand, is particularly offensive, albeit not in the sense in which â€Å"offensive† is particularly used.

Ang pag-ibig Essay

We live in a time where entrepreneurship is finally a focus of a significant number of colleges and universities, and is even reaching into high schools. The question I have is: why has it taken so long for schools to recognize the importance of, and start teaching, students about entrepreneurship? I am proud to say that I learned a lot from my Entrepreneurship subject specially when you start a business you must start small and end more profit. And specially when Sir Abog said that when you start a business we must have first a business planning execution is where the money is at. Write something short, sweet and to the point and get on with it. I always preach about my One Paragraph Start Up Plan as the best way to get started. I learned also on how Strategic partners are not always good ideas. Before you bring on anyone as a business partner, determine if truly â€Å"partnering† is the best option. Decide if alternatives such as sharing revenue or doing a joint venture are a better fit. Make sure you know everything about the person you wish to partner with, from their political backgrounds to their business ethics. And if you decide to go  ahead and bring on a partner, be sure to create an operating agreement that clearly states what happens in every possible outcome—from a partner leaving to a partner dying. I learned also on how business growth happens in real time. I learned also, no matter how successful you are, accept that you will fail again. Failure is good. It will be your guide to smarter, better decisions. The faster you realize t hat your business will never be perfect and there is no such thing as smooth sailing, you’ll grow as a leader as a result. Learned also practice strategic thinking not planning. The best plans can be made obsolete in a minute. I learned also that Entrepreneurship majors learn how to build, promote, and manage their own businesses. They also learn how to apply their creativity and energy to make existing businesses more productive. Learned on how nearly all entrepreneurship programs will require you to take a class in developing a business plan — the backbone behind any idea. Your plan will discuss your dream business, your goals, and how you plan to achieve them. A plan will show other professionals how good your idea really is. It will also come in handy when you go looking for money to get started. Banks and investors will want to see it before handing over the funds. I realized that if high schools focused on entrepreneurship, freedom would rule the campus. Entrepreneurship gives students, adults, and even children the ability to express themselves. It would give us the opportunity to see how brilliant young minds really can be and the types of ideas, visions, and goals they have. High school entrepreneurship promotes students to focus less on curriculum and more on their passions, which makes the learning experience fun and far more engaging. By focusing on entrepreneurship, students would truly have the option to pursue their dreams. Passion would be the driving force behind what the reality of a future career or advanced education would mean. High schools would be a place to foster creativity and interest, giving students the opportunity to take action and responsibility for creating their future. I learned also what are Business practices about general business practices that are recommended in maintaining the appropriate accountability structure. I learned also on how to cooked Special Bihon, how to sale into the costumers, how to be a good and nice to the costumers. Entrepreneurship subject helps me how to be a future Entrepreneurship soon , helps to learned Business economic development to our country. Learned also what are the 8 consumers rights like Right to Basic Needs, Right to Safety, Right to Information, Right to Choose, Right to Representation, Right to Redress, Right to Consumer Education, and the last Right to a Healthy Environment. Actually I learned a lot in our Entrepreneurship subject and I am thankfull of our beloved teachers Mr. Marjun Abog and also Dr. Lita Ladera-Jomoc for teaching us on how to be a good Entrepreneurship.

Roman Catholic Church

For the full-scale of culture application to business environment cognitive competencies, this assignment will discuss the culture characteristics, analyses the culture for business operation, study the culture synthesis, and then give recommendations according to the applications of business environment in particular. According the requirement of this assignment, I have chosen the country of Italy to complete the tasks of this assignment. 2. The Background of Italy To understand the culture of Italy better, this part is to introduce the source of the Italy background in details.Thus, this part will illustrate the language, education, religion, social structure, political, and economic philosophy of Italy. 2. 1 Languages of Italy Italian is the official language in Italy. Never the less, the 96% of the native Italians speak Italian. For these partial of native Italians, their main mother tongue are including German, Catalan, Greek, French, Slovenian, Albanian, Corsican, Cambrian, Bav arian, Waller and Croatian. However, half of the total Italian population speak their mother tongue, called regional dialects (quintessential. Co. K, 2014). According to the history records and the geography of Italy, these regional dialects major are including Sicilian, Venetian, Freudian, Neapolitan, Melamine, Sardinian, Clinician, Algerian, and Piedmont. Italy is a free state to educate all nationalities in Italy. For those 3 years old children in Italy, they can start their kindergarten education. According to the European education standards, the children aged 5- 5. 5 years old in Italy are allowed to start their primary school education for 5 years without of examination requirement.They must start their First Grade Secondary School education for 3 years when they are aged 11 to 14, after they past all of the exams, they are allowed to start their Second Grade Secondary School (High School) education, which requires students to pass all of their exams before their graduation, and they will obtain a diploma certificate within 3-5 years according to different faculty requirements (understandingly. Mom, 2014). 2. 3 Religion of Italy According to the source of the Italy history, the main religion of Italy is Roman Catholicism. The Roman Catholicism centre is in the Vatican City, and the pope also stays in it.Islam is the second religion in Italy sources from the immigrants of due to the only few Jews left after the War II (Kim, 2014). 2. 4 Social Structure of Italy In Italy, family is the most valuable social structure, because family can stabilize their family members by supporting each other with emotion and finance. In north of Italy, only the nuclear family stay together normally. But in the south of Italy, the extended family usually stay together. According to the main Roman Catholic religion, you can see the Catholic churches are more than any other country.The religion is high in Italy, and you can see them in many lobbies and buildings, and you will find people's names, trade, and profession are in particular patron saint. The church proclaims transparent hierarchy to Italy. Expect is provided to older people, successful businessman, and well-connected people (quintessential. Co. UK, 2014). 2. 5 Political Ideology of Italy Italy is a republic country since June 1946, voted by plebiscites. Its constitution was created in 1948. The president of Italy take turns to select by the elections of Italians ( inconsiderableness. Com, 2014) 2. Economic Ideology of Italy After the postwar, Italy concentrates to rebuild its economy successfully from being an integral member of NATO & Joining the European Economic Community. However, the left-wing Red Brigades destroyed the stability of Italy from 1970 to the early 1980. Later on, the governments of â€Å"Revolving door† managed Italy an unstable polity from 1980-1990. In Jan 1999, Treasury Secretary Carlo Clamps permitted Italy currency (infeasible. Mom, 2014). Nowadays, the economi cs of Italy is diversified by many industries, and the well-developed industrial in the north are most held by private companies (internationalization. Mom, 2014). Although Italy has experienced the global crisis in 2008, but Italy GAP of Italy increased from IIS$1737. 8 billion in 2004 to US $1982. 94 billion Gag 2014(Satanist. Com, 2014). This part is to analyses the Italy culture from its history and geography. 3. 1 History of Italy To know the history of Italy is to know the culture root of Italy. Basically, Italy has a long history with a solid culture foundation. The historical record of Italy has been started by Indo-European immigrants since 2000 B. C. To 1000 B. C. In its 3rd century B. C. Romans has overthrown Indo-European and dominated the civilization of Etruscan to Italy and with the Rome leadership control until the 4th & 5th centuries A. D. After that, the barbarian has taken the Western Roman Empire. From that time on, many other ethnic groups contended to fragmente d polity for a few centuries. But during this period of 13th to the 16th century, it has made Italy a cultural center for the Western world. Rome Empire has enthroned Italy for total about 22 centuries in its history, which has covered the most of the Italy history (infeasible. Com, 2014).The territories of Sardinia, Naples, and Milan were given to Austria after the Spanish Succession War in the year of 1713, but Austria lost some these territories in the year of 1735. After a few decades in the year 1800, Mr.. Napoleon finally unified Italy and declared himself as the Italy king in 1805. However, he did not last long. After 10 years, Austria dominated its power into a disunited Italy again in the Congress of Vienna. Italians are not convinced by the Austria control and always try to uprisings, but unsuccessfully destroyed by the Austria armies in the year of 1820, 1821, and 1831.As know as the brilliant liberal nationalist, Mr.. Giuseppe Amazing formed the Regiments, which is the f oundation of Italy unity. After that, the patriots of Italy gave the leadership hope on Mr.. Count Camille Did Cavort from the House of Savoy in Sardinia, and who finally united Italy in 1852. He brought his armies to help England and France in the Crimean War from 1853 to 1856. He gains the Lombardy territories in 1859 due to supporting to France in the war to against Austria. In the year of 1860, Sardinia was enlarged by the territories of Roman, Tuscany and Pram from the plebiscite voting.In the same year, Sardinia was enlarged by the territories of Sicily & Naples from Mr.. Giuseppe Garibaldi triumphant return war. In the year of 1861, Italian people finally claimed Victor Emmanuel II to be the king of Italy. In 1886, Venetian attached. On the 20th September 1870, the papal of Rome announced Italy is a unified peninsula which is independent nation under one constitutional monarchy (infeasible. Com, 2014). In the World War l, Italy declared its neutrality. Italy went to the war w ith Allies in 1915 and gained some lands, but Italy put it as the postwar settlement.To rescue Italy from Bolshevism, the dissatisfied Italians were introduced to Fascist Party by a socialist called Mr.. Mussolini in 1919. Mr.. Mussolini conquered Rome and being the prime minister on 28th October 1922. He is the dictator of Italy. In 1935, he attacked Ethiopia for annexation. In 1936, he allied with Doll Hitler in Rome. However, Allies invaded Italy in 1943. The time Mussolini lost dictatorship, and the Fascist Partisans killed him on 28th April 1945. Italy entered a war to attack Germany in 1943. Italians plebiscite voted to have a republic nation in June 1946.According to the peace treaty on 1 5th September 1947, Italian declared to return the lands to Greece and France originally. In 1954, Italy received Tries area west (a 90-square-mile zone) from Yugoslav (infeasible. Com, 2014). Nowadays, Italy is a stable country to build internal business. 3. 2 Geography of Italy According t o the world map segment, the geography of Italy is a unified peninsula country in the south of Europe, and it looks like a boot in the world map (infeasible. Com, 2014). The neighbor countries of Italy are surrounded by Andorra,Monaco, France, Switzerland, Slovenia, Croatia, Albania and Greece. The total size of cities are including Rome, Milan, Naples, Turin, Palermo and Genoa (worldpopulationreview. Com, 2014). Whereby, Rome is the capital city of Italy. From those researches, Italy is one of the countries to do international business with whole of the Europe countries. 4. Recommendation for doing Global Business in Italy This part will give the recommendations for doing business in Italy according to its culture of history, geography, language, education, religion, social structure, political, and economic philosophy. 4.Respect Different cultural customs Although, it is 96% of them are native Italians and speak Italian, but they may have different mother tongue or dialect and cul ture customs. Therefore, we have to respect each of them accordingly. To an international business, knowing the local culture is as knowing the needs of the local people. If you can provide the thing to that area's people, you will have business opportunity. 4. 2 Well-managed Cross Culture Management There are cultural conflicts between cultures. Therefore, international businessmen need to understand the difference and culture conflicts between each of them.Hence, the cross culture management needs to be created and studied by businessman and his staffs. Because you will have contact with local staff and customers, developing a well-managed cross culture management will help the stabilization of the employees and increase your business market share. 4. 3 Follow the religion characteristics of Roman Catholic As we know that the Roman Catholic is one of the largest and biggest religion in Italy, and Italy is the culture centre of Europe. To follow the Roman Catholic characteristics i s one of the best and fastest ways to fit into global international business to the local ND the whole Europe.If you can put your business to fit into the Roman Catholic quickly, your business can be accepted by the Roman Catholics easily. According to the culture study and analysis, I have understood the Italy culture differences to do global business. Therefore, I have learnt the repetitions of respecting the Italians. I have acknowledged the cultural intelligence is one of the important factors to bring the successful international business. This essay have gone through the characteristics of languages of Italy, Roman Catholic church Although it is true that some claim that the Crusades were initially launched to help seal the rift between Catholic and Eastern Orthodox Christianity, there were essential differences between Christianity in Byzantium and Roman Catholicism that was developing independently. In fact, there were also strained tensions because of a history of the Roman Catholic church claiming wide swaths of territory from the other side through forged documents (Riley-Smith) which purported to claim a lot of Byzantium’s land for the Pope.Political, religious and cultural-economic conditions in the Arab world of the European Middle Ages were superior to those of Europe. The Moors had a history of expansionism into Europe at this point, and the culture of the Islamic world was much more advanced, especially in terms of mathematics, astronomy, and architecture (Allen and Amt).This is also exemplified in the historical clashes between Christianity and Islam, which are portrayed by the author as wor king within different paradigms of involvement in acquired territories throughout the history of the medieval Crusades, the rise of European imperialism, and the present state of affairs. When Urban put out the call to the Crusade, many people signed up. Some signed from a sense of religious duty. At the time, there was a great deal of stagnancy in the social system of feudal Europe too, without a lot of social mobility.The Crusades were an opportunity for some who signed up to improve their social status, political status, and even religious status. There was a lot of diversity among those who responded to Urban’s rousing call.   When interacting with the native populations of the Islamic world of the time, the Christian crusaders acted in different means and capacities, forming alliances with some, and utterly destroying and ransacking others. One interesting interaction was that of the rise of bartering between the Christians and native populations.During this time there was a sort of cultural bartering when the Europeans gave elements of their culture to more Eastern cultures and took some of the elements of the Eastern cultures and made them their own. One of these elements that the Europeans took was the concept of mercantile trading (Madden). Mercantile trading, as opposed to local trading, was more lucrative. There was a lot of anti-Semitism, fear and persecution in the era of the Crusades. Western Christians viewed Jews as another race, not quite human.Jews became aware of the Christians in many cases through persecution, and reacted accordingly. Perspectives of the Crusades varied between those involved in different capacities. Some undoubtedly felt cheated. Arabs generally felt surprised that Jerusalem fell and shocked at the invaders’ manners. Jews felt persecuted and threatened. There was a lot of stereotyping involved on all sides. The new Frankish territories of Outremer reflected their origins in the West in many ways, perhaps t he most obvious of which were cultural and architectural.Of course, with culture being transplanted to another area, there are also elements of hybrid nature to consider, with the Crusaders wanting to approximate new societies distinct from the communities from which they came, but in many cases succeeded in creating a sort of fusion culture based on elements taken from Western impetus and useful other elements in the new environment. REFERENCE Jonathan Riley-Smith, The Crusades a History (second edition) J. Allen & Emilie Amt, The Crusades: A Reader Thomas F. Madden, The Crusades: The Essential Readings